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TL;DR – Brief description Persona:

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A Persona is a fictitious figure created to represent a group that could use a website, software, brand or product. The Persona is made “alive” with image and description and ensures that you can better put yourself in the position of this person in all requirements to be planned (software feature, UX, purchase process, etc.) and think through all aspects as this person. This is easier and leads to better results than working abstractly with sociodemographic target groups.

The persona is often used in Scrum or other agile development processes in the areas of user story, user experience (UX) and testing. Personas can still be found in online marketing and content marketing.

You would like to know more? Then click through the article series:

Post series: Personas
Andreas Poschen is a specialist for Conception, E-Commerce, UX and Digital Marketing from Aachen. He works as a Product Owner Smart Home for Web, iOS and Android at an IT SME and writes in this blog about his work as a PO and his thoughts. Follow him on:

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